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Not All Fish Sauce Is Created Equal: What Your Costco Bottle Is Actually Missing

That big bottle of fish sauce from Costco looks like a deal—but is it actually the same thing your bà nội used to cook with? We dug into the sourcing, ingredients, and real flavor differences between big-box staples and what you'll find at your local chợ Việt or specialty importer. The answer might change where you shop.

Paying 3X Too Much? The Hidden Markups Buried Inside Every Vietnamese Product on Specialty Store Shelves

Paying 3X Too Much? The Hidden Markups Buried Inside Every Vietnamese Product on Specialty Store Shelves

That bottle of Trung Nguyên coffee sitting on the shelf at your local Vietnamese specialty store might look like a bargain — until you do the math. We dug into the supply chain economics behind Vietnamese imports and found a trail of tariffs, middlemen, and logistics fees that quietly triple the price before it ever reaches your hands. Here's how to spot the markup and shop smarter.